Imagine for a moment that the entity that we call business is an instrument, a tool or a vehicle, that allows us to execute different activities all destined to produce money! One can say that this instrument that we call business is composed of ten areas or elements, all of which have to work in total harmony and at its best to maximize the amount of money that can be produced.
The ten areas described in the illustration below, summarize pretty much the components that make a company function. If you lack some of those components or if they are not performing well individually or in synchrony, the business may not be performing at its full potential.
Imagine also that this entity that we are calling business is a piano. Many aspects determine the quality of a piano ranging from its design, its materials, the production process, the mechanics, etc. And if you really want to make good music, you must start by acquiring a quality instrument.
We may say that the same happens with a business. If the business lacks quality in its design, if the resources deployed are not adequate, if its mechanics don’t function well, then this business will be limited to produce good money.
But just like with music, the sound that the instrument is able to emit is in direct connection with the player’s ability to play, to know the potential and limits of every piece of its instrument, and the symbiosis that is able to create with it to bring the sound to its fullest!
So in order to create an outstanding business, that produces outstanding money, you have to take care of all the aspects of this tool, from its conception, its design, its people, its functioning, etc.
Remember, that you, as a CEO, are at the center of this box that can issue a wonderful music. The greater your ability to align all pieces of this instrument called company, and the greater your ability to pull the strings and bring each area to its maximum performance, the greater the music you can create. From just issuing a sound with an instrument you can master the music creation process to become a full orchestra!
If you already have a business, ask yourself how well the activities that belong to each area are being executed, how would you grade the performance of your business in each one of those areas? It’ll be no surprise to hear that you grade the overall performance of your current business “at five or six out of ten” at its best! And by the way, do you know what you should do to improve the quality of the music you are trying to produce?
But if you are just starting a business, be aware of everything it takes to create a successful one. It doesn’t matter how much I like music, I can only make sounds when I sit in front of a piano right now, I’m simply not prepared to play music.
Keep in mind also that if you are unable to create an emotion in the spectator, your music has no value other than for yourself! So yes, the musician decides what sort of music he wants to play and then chooses its instruments. And the more he learns about his instrument, the more he familiarizes with it, the more natural it’s for him to extract better sounds and create wonderful musics. Then he starts to think of each music as an independent endeavor. He has mastered the ability to produce outstanding music!!
This is the challenge that as a business owner you confront. Some aspects of business management may be so complicated that is simply not enough to be an excellent chef to be a successful restaurant owner! Companies, even if of one single employee, are complex entities to manage.
From the moment you decide to create one, you have to be prepared to evolve and grow your entrepreneurial abilities. You have to be ready to see the interconnectedness of the different aspects of your business, but more than that, you have to be able to keep creating better music down the road.
We would like to offer you our knowledge about how this instrument that we called business works, what it makes it to be of excellent quality, and how you can maximize its performance through out time. That’s what should be on your agenda!